Make in India- vs Incredible India
Make in India and incredible India are both concepts which have their own meanings. When we say about MAKE IN INDIA we are talking about economically and globally strong India. When we talk about INCREDIBLE INDIA we are proudly describing our globally diversified culture India.
Make in India is actually the concept of making economically strong FDI hub. It was initiative launched in September 2014, as part of the government of India renewed focus on invigorating country's manufacturing error. Make in India is neither a brand nor it simply a slogan on a smart lion! It is national new movement.
The initiative has reflected tremendous growth in FDI. By the way of Make in India, our PM Narendra Modi has introduced definition to it that is First develop India. This is the main motto behind the make in India. Key focus factor for the make in India is defense, railway, construction, insurance, pension funds &medical devices which have all been open to the FDI.
More than 14 services are integrated with e-Biz function as single window portal for obtaining clearance from various government agencies due to this initiative India has emerged as fastest growing economy globally.
Incredible India is the name of an international marketing campaign by the government of India to promote tourism in India in 2002 to an audience of global appeal. Incredible India, when talking about the concept it conjures up with vivid images of rich culture. India is a country where you found diverse culture.diversity in the every sense i.e. people, culture, food, festival etc.
It was officially branded and promoted by Amitabh Kant, joint secretary under the union ministry of tourism. For endorsement, Priyanka Chopra and Amitabh Bachan are chosen as the brand ambassador. With massive mascot "Atithi Devo bhava".
Many ad campaigns, documentaries were made for attracting tourist. It is also the one of the ways of attracting FDI. Parwez dewan secretary, the ministry of tourism launched personalized itinerary planner "Tripigator" website aimed to provide all travel itineraries in one tab to reduce traveller's effort.
Make in India is the way of nourishing India by the way of all available resources with the proper use of mankind .Due to Make in India startups and business environment have their favorable condition being shuffled .some points I should like to point are: the process of applying for industrial license and industrial entrepreneur memorandum has been made online on the e-biz website.
A vast number of defense items have been de-licensed. The validity of industrial license has been extended to 3 years.
There are many possible chances that India will be developed the country in respect economy and culture in coming 10 years if this both campaign works at its best. Make in India and Incredible India together make Awesome India....
-Irishna Solanki
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